The “Personal Brand” project is about designing a cohesive system of my own logo and business card represents my characteristics and personality. Throughout the process, I wanted to portray myself as a pink person and a cat lover, which can be seen through the color palette, the “Kitto” typography, and the illustration.
my inspiration
I love animals, especially cats, so having a cat illustration was the first thing I thought of. I specifically chose a tuxedo because I have one named Socky. As I wanted to keep my personal brand simple and minimal, I tried to minimize the color palette to only 3 main colors.
logo
process
Although I’m happy with how my final pieces turned out, I had some challenges with defining myself and what my true colors are. Lots of sketches helped me know what I really want!
final
Here are 3 versions of the final design that I decided to go with.
business card
Moving to business card, it still took me a lot of trial and error to “cook” the design that I’m completely happy with and feel like myself.
process
final
Here is the front and back of my final business card!
